Situational Analysis : Bentley Motors

Bentley Motors provide a be given of high quality print goods designed to appeal to Bentley enthusiasts, exclusively across the world, from trackside supporters to owners of new or classic Bentleys. Bentley Motors is strikeed by the foreign (Macro and Micro) Environment. These argon the six immaterial Macro factors that affect Bentley Motors: 1. DEMOGRAPHY Demography is the statistical study of human beings state and its distribution. People who name identical demographic characteristics (such(prenominal) as age, geographical location, or income level) often sh nuclear number 18 another(prenominal) pertinent characteristics, creating a authorisation market for a special(prenominal) product or service. Baby boomers be people born betwixt 1946 and 1966. They are now button through their middle years (late 30s to 50s), rescue changes in old values, tastes and concerns - indulging in healthful earn vacations and luxury cars preferably of family minivans. These people are presumable the ones to misdirect Bentley cars because they allow for inherit more wealth from develop parents than both other group. Seniors, who are people aged 65 and older, have the lowest level of wealth and mostly decoct on affordable privacy services and products, so they do non affect Bentleys marketing environment. 2. stinting CONDITIONS People must have neology to fade and willing to spend it. A marketing lay is affected especially by such considerations as the occurrent typify of business cycle, inflation and affair ranges.

Inflation occurs when price levels prepare at a faster rate than personal income, so that in that location is a decline in consumer buying power. At the similar time consumers may overspend today for headache that prices will be higher tomorrow. When busy rates are high, consumers be to hold back on long-term and enceinte purchases such as housing and vehicles, so this may affect Bentley gravely since it is expensive to borrow money. 3. COMPETITION In the... I alike how the author broke rectify the different factors that affect Bentley Motors. That gave me a better understanding. I overly like the into. If you want to deal a climb essay, commit it on our website: Orderessay

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