business Strategic Management of ally Oats Company By: Matt Margulies E-mail: mim14@hotmail.com Introduction The Quaker Oats Company, officially prepare in 1901, is currently undergoing massive reorganization, which will dramatically get on over its position in the industry. Over the last quartette years, Quaker Oats returns have been consistently rocky. Quaker unloaded Snapple, its ice-cream toppings and condiments business, and its rimy beigel business 1997. The company has turned to an emphasis on its mellow performing crossroads such as Gatorade and bagged cereals.
Gatorade accounts for more(prenominal) than one-third of the companys entire sales and claims o ver 80% of the US sports- confuse market. Quaker is in like manner a leading producer of granola bars, rice cakes, pancake mixes and syrups, and value-added cereal grazing land harvest-feasts (Rice-A-Roni). Industry Setting Quaker Oats manufactures many different products from the sports fox Gatorade to Far East Cous cous. Because of the great variety in their product ...If you want to get a full essay, order it on our website: OrderEssay.net
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